About Us

This all started in 2018, when Sam first printed "The Future is Non-Binary" on a t-shirt for their partner, Jax. This t-shirt became a staple in their wardrobe and was later sold and distributed widely as the first product by Gender 404.

In 2020, Gender 404 was created and ran as a small business with a focus on clothing and community. They hosted such fan-favourites as “Trans Lives > Cis Feelings” and the classic “I hate it here” sweater. During such, they also ran various community initiatives such as Gay at Home, a holiday card campaign, and T4T Pen Pal, a trans-inclusive campaign focused on bringing youth together during the pandemic.

Now in 2023, Jax and Sam are excited to bring back Gender 404 as a small business and clothing brand, focused on facilitating a safer, welcoming space for trans and gender-free folks online and in-person.

Keep up with us on our Instagram to hear about updates regarding our thrifted collection and upcoming events/initiatives. 

Sam and Jax are two queer, trans, non-binary artists and creators located in Toronto, Canada.